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Author Archives: arcade

2012 Canadian Olympic Team Uniforms – Case Study & Process

After great success with the 2010 Canadian Winter Olympic Uniforms, the Hudson’s Bay Company asked Arcade to work with their team to conceptualize and design the 2012 Canadian Summer Olympic Uniforms. The first step in this process was to come up with inspiration for the collection. Like in the winter games, we looked at what […]

North Star S12 Lookbook & Graphics

Classic Canadian Sportswear brand North Star is back and in it’s second season. Arcade is proud to be part of yet another iconic Canadian endeavour. Visit them at

Let’s Be Frank Identity

Nike Canada Identity

Confectionary Package Design

Arcade is moving to a new studio

Hudson’s Bay Company Fall 2011 Olympic Apparel

The Bay, Spring 2011 Lookbook

North Star Sportswear 2011 Campaign

Creative direction and photo shoot for North Star Sportswear 2011 campaign.

Hudson’s Bay Co. Spring 2011 Olympic Apparel


The Bay, Men’s 2011 Lookbook

Sweet Potato Chronicles

Arcade developed the creative for Sweet Potato Chronicles, including visual identity, logo and website design. Former Fashion Magazine editor in chief Ceri Marsh and beauty director Laura Keogh are the co-founders behind the family food blog. The creative was inspired by their passion for food, love for their families and the imperfection that come with […]

Hudson’s Bay Company Signature Fall 2010

Hudson’s Bay Company Fall 2010 Olympic Apparel

H.B.Co. Confectionery Packaging

Delux – Logo, Menu & Packaging

Logo, identity, menu, postcard and stationary for one of Toronto’s best new restaurants.  


Remember these? After an incredibly popular launch leading up to the 2010 Vancouver Olympics, the red mittens are back in support of Canada’s Olympic team. Launched by the Canadian Olympic Foundation and Hudson’s Bay Co., $10 from each pair sold goes to the development of Canadian athletes. Arcade was tasked to develop the “CANADA” wordmark. […]

We Won Our First Award!

Arcade is honoured to be an Applied Arts award winner! We won in the Complete Design Program category for the Official Vancouver 2010 Olympic Apparel Collection. Arcade conceptualized, designed and executed all graphics for the uniforms worn by Team Canada, and executed the official photo shoot, promotional video and limited-edition legacy book. The work was […]

New Era XC- 90TH Anniversary Design Project

Arcade was asked by New Era to participate in their 90th Anniversary Design Project. Arcade was selected for the project among 90 other influential artists, celebrities and musicians including Jay Leno, Tina Fey and Ludacris. Arcade received a blank, white 59FIFTY fitted cap to use as a canvas and was asked to create an inspiring […]

God Save The Queen: The Next British Invasion

Arcade developed the creative for God Save The Queen: The Next British Invasion, a two-day landmark event hosted by The Hudson’s Bay Company at The Room in celebration of their 1-year anniversary. As a celebratation of London Fashion, the event invited Top British designers including Olympia Dellal, Giles Deacon, Mark Fast, Erdem Moralioglu, Jonathan Saunders, […]

55DSL Galactic Battle of Foosball

We recently completed a really awesome campaign for 55DSL called the Galactic Battle of Foosball. The tournament was hosted worldwide, and the winners won tickets to the World Cup in South Africa. Pretty rad. Check out projects for more pics.

55DSL Galactic Foosball

Arcade was asked to create an international brand experience for Diesel’s sister brand 55DSL in collaboration with PANINI during South Africa’s 2010 World Cup. The keywords were youthful, innovative, and ‘crazy’, so Arcade came up with the Galactic Battle of Foosball. The Galactic Battle of Foosball was a 1-month international foosball tournament taking place in […]

Vancouver 2010 Winter Olympics Wrap-up

Congratulations Canada on one of the most successful Winter Olympics ever! We are finally back from Vancouver, and despite the post-olympic blues, we’re still extremely proud to have been part of these historic games. 14 golds, 26 medals, and most importantly, the gold medal in hockey. The Olympic apparel sales were through the roof. Lineups […]

2010 Vancouver Olympic Fashions featured on E-Talk

E-talk gives a shout out to the Canadian 2010 Olympic Fashion collection.  Short clip with Arcade’s Pablo Mozo can be seen here:

2010 Vancouver Olympics Opening Ceremony Tonight

Tonight’s the night: Watch out for Acrade’s Olympic Apparel Designs for Team Canada as they are unveiled for the 2010 Vancouver Winter Olympics during the Opening Ceremony at 6:00 p.m. PST/9:00 p.m. EST! Arcade was asked to work with Hudson’s Bay Company as part of the design team for the Official Vancouver 2010 Olympic Games […]

2010 Olympic Apparel in Fashion magazine

The 2010 Olympics Apparel was recently featured in the February ‘10 issue of Fashion Magazine, modelled by Liisa Winkler. Photography by Gabor Jurina. Styled by Susie Sheffman. Back To Top

Elle Canada interviews HBC Signature designer Rita Shulman

Click here to view article

Hudson’s Bay Company Product Collaborations

For the new launch of the Hudson’s Bay Company Collection, designers were asked to create signature, one of a kind products exclusively for Hudson’s Bay. Collaborative product was developed, including limited edition Langford canoes, custom paddles by Red Tail and scarves from Virginia Johnson. Head designer and project manager Rita Shulman oversaw all the designs […]

Hudson’s Bay Company Point Blanket Designer Collaborations

For the new launch of the Hudson’s Bay Company Collection, designers were asked to create signature, one of a kind products exclusively for Hudson’s Bay. Arcade Agency developed the creative concept – we selected 10 of the best designers in the country to create one-of-a-kind Point Blanket Coats.  Designers included Todd Lynn, Erdem, Pink Tartan, […]

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Vancouver 2010 Olympic Apparel Legacy Book

Arcade was asked to work with Hudson’s Bay Company as part of the design team for the Official Vancouver 2010 Olympic Games uniforms and apparel collection.  Arcade worked on the concept, photoshoot, art direction, and design of the limited edition promotional book for press and VIPs.

Vancouver 2010 Olympic Apparel Video

Concept, creative direction and production

Vancouver 2010 Team Canada Olympic Apparel

Arcade was part the Vancouver 2010 Olympic apparel design team. Collection included the Official Team Canada uniforms worn by athletes. All graphics by Arcade.

Hudson’s Bay Company – Logo

New logo design for the Hudson’s Bay Company. The new corporate logo was created to reflect the company’s heritage, quality and decision to move away from the HBC acronym. The new logo uses a modernized version of the Company’s original crest, with stripes inspired by the iconic Hudson’s Bay  Point Blanket.

Delux Restaurant Website

Website design for Delux, one of Toronto’s best new restaurants. Creative direction, web design and production. See the full site here:

Delux – Interior Design

Interior and exterior design for one of the best new restaurants in Toronto. Details include a mix of industrial furniture, hand-painted signs and vintage lighting fixtures. Back To Top

Vancouver 2010 Team Uniforms Launch Coverage

Nationwide coverage of the Team Canada uniforms for the 2010 Vancouver Olympic Games. Back To Top

Nike Sportswear Winter 08 Campaign

Seasonal concept for Nike Sportswear to reinforce Nike’s position as the top sportswear choice for winter.  Campaign included a launch event, environment design, a photoshoot of Canadian athletes, print ads, and in-store signage.

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Nike – Sportswear 8/8/08

Arcade unveiled a teaser and launch campaign on 8/8/08 to introduce Nike Sportswear to Canada.  We worked with artist ALIST to develop a signature concept to celebrate the launch of the brand and to highlight Nike’s Sportswear Icons.

Nike Toronto Sport Culture Room

Seasonal environmental design and installations for Nike Toronto’s Sport Culture Room.  The room brings the sport culture stories to life and helped connect consumers through an innovative store experience. Back To Top

Hudson's Bay Company Designer Collaborations in Fashion Magazine

Coverage of the HBC Designer collaborations in Fashion Magazine, with Noot Seear on the cover wearing a one-of-a-kind coat by Erdem. Back To Top

Nike – Dunk Wars

Arcade unveiled an irreverent concept to help Nike celebrate the Dunk’s 25th anniversary.  Dunk Wars connected consumers through a website, viral videos, the Sneakerpimps tour, and reinforced Nike’s position as the industry leader for sneaker culture.  The website consisted of battles between the most iconic Dunks and the users were encouraged to vote for their […]

Nike Air Force 1 25th Anniversary

Developed complete consumer experience to celebrate the 25th anniversary for Nike’s Air Force 1.  The event and installations captured the attitude and culture behind the iconic shoe and reinforced its position as the top sneaker choice in the urban market. Back To Top

Nike – Fresh Not Frozen

Seasonal concept to strengthen Nike’s position as a leader in winter gear.  Campaign included print ads, in store displays, PR seeding and an event at L’Oreal Fashion Week.

Bluenotes Seasonal Photoshoots

Seasonal photoshoot creative helped Bluenotes connect with consumers through creative storytelling.