info@arcadeagency.com
416-607-6720
203-358 Dufferin St.
Toronto, Ontario
Creative Branding, Design and Experiences.
Facebook | Twitter | Tumblr

Nike – Dunk Wars

Arcade unveiled an irreverent concept to help Nike celebrate the Dunk’s 25th anniversary.  Dunk Wars connected consumers through a website, viral videos, the Sneakerpimps tour, and reinforced Nike’s position as the industry leader for sneaker culture.  The website consisted of battles between the most iconic Dunks and the users were encouraged to vote for their favourite.  Winners were announced weekly.

dunk_a

dunk_b

dunk_14

dunk_15

dunk_16

dunk_17

dunk_18

dunk_19

dunk_20

dunk_21

dunk_22

dunk_23

dunk_24

dunk_25

dunk_26

dunk_27

dunk_28