Seasonal concept for Nike Sportswear to reinforce Nike’s position as the top sportswear choice for winter. Campaign included a launch event, environment design, a photoshoot of Canadian athletes, print ads, and in-store signage.
Nike – Sportswear 8/8/08
2009/11/07 – 10:10 am
Arcade unveiled a teaser and launch campaign on 8/8/08 to introduce Nike Sportswear to Canada. We worked with artist ALIST to develop a signature concept to celebrate the launch of the brand and to highlight Nike’s Sportswear Icons.
Nike Toronto Sport Culture Room
2009/11/06 – 2:58 pm
Seasonal environmental design and installations for Nike Toronto’s Sport Culture Room. The room brings the sport culture stories to life and helped connect consumers through an innovative store experience.
Nike – Dunk Wars
2009/11/05 – 9:29 am
Arcade unveiled an irreverent concept to help Nike celebrate the Dunk’s 25th anniversary. Dunk Wars connected consumers through a website, viral videos, the Sneakerpimps tour, and reinforced Nike’s position as the industry leader for sneaker culture. The website consisted of battles between the most iconic Dunks and the users were encouraged to vote for their favourite. Winners were announced weekly.
Nike Air Force 1 25th Anniversary
2009/11/04 – 7:16 am
Developed complete consumer experience to celebrate the 25th anniversary for Nike’s Air Force 1. The event and installations captured the attitude and culture behind the iconic shoe and reinforced its position as the top sneaker choice in the urban market.
Nike – Fresh Not Frozen
2009/10/27 – 10:17 am
Seasonal concept to strengthen Nike’s position as a leader in winter gear. Campaign included print ads, in store displays, PR seeding and an event at L’Oreal Fashion Week.
Nike Quartier Montreal
2009/10/26 – 3:11 pm
Developed creative concept “Quartier Montreal” to celebrate Nike’s connection to the sport culture consumers in Montreal through a VIP party, video installation, and postcard giveaways.
Nike SB Nothing But the Truth
2009/10/26 – 2:43 pm
Arcade unveiled a full consumer experience to celebrate the Canadian premiere of Nike SB’s first skate film, “Nothing But The Truth”. The experience included a movie premiere, in-store installations, and product giveaways. The experience solidified Nike SB’s position as the most innovative skate brand in the market.
