Arcade was asked to create an international brand experience for Diesel’s sister brand 55DSL in collaboration with PANINI during South Africa’s 2010 World Cup. The keywords were youthful, innovative, and ‘crazy’, so Arcade came up with the Galactic Battle of Foosball.

The Galactic Battle of Foosball was a 1-month international foosball tournament taking place in 7 major countries throughout the world. Participants were competing for a chance to win tickets to South Africa. Arcade provided creative direction for the campaign and also designed a poster, a Vice print ad, an e-vite, a microsite, an avatar creator, and the overall retail experience, including window displays, (gift with purchases), and the tournament’s foosball tables.