Arcade rebranded Canada Goose, one of the world’s leading outerwear companies. We successfully positioned the brand as a luxury product and connected consumers with a premium brand experience.
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Author Archives: arcade
Nike Quartier Montreal
2009/10/26 – 3:11 pm
Developed creative concept “Quartier Montreal” to celebrate Nike’s connection to the sport culture consumers in Montreal through a VIP party, video installation, and postcard giveaways.
Nike SB Nothing But the Truth
2009/10/26 – 2:43 pm
Arcade unveiled a full consumer experience to celebrate the Canadian premiere of Nike SB’s first skate film, “Nothing But The Truth”. The experience included a movie premiere, in-store installations, and product giveaways. The experience solidified Nike SB’s position as the most innovative skate brand in the market.
United Front – Interactive
2009/10/26 – 2:24 pm
United Front is one of North America’s leading streetwear crews. Arcade was asked to create websites and distinguish each of their brands: Goodfoot, Ransom, and Nomad. The result was three very distinct web experiences that reflected the look and feel of each store.
Oh Henry! Virgin Music Festival Activation
2009/10/26 – 2:19 pm
Oh Henry! wanted to reconnect with young consumers through music and culture. To do this, Arcade created an on site activation at the Virgin Music Festival that included an Oh Henry! Garage with rock n roll karaoke. The result energized the brand and was the top draw at the festival in Calgary and Toronto.
Too Black Guys Apparel
2009/10/23 – 12:12 pm
Seasonal graphics for Too Black Guys, one of the leading streetwear brands in North America. Thought provoking graphics reinforce TBG’s mission to educate and entertain.
Big Star Seasonal Campaigns
2009/10/23 – 11:57 am
Arcade unveiled a new creative direction to reintroduce Big Star Jeans to the Canadian market. Arcade was responsible for the seasonal creative advertising and POP. Arcade also developed an online presence for the brand in order to reach a new broader consumer.