info@arcadeagency.com
416-607-6720
203-358 Dufferin St.
Toronto, Ontario
Creative Branding, Design and Experiences.
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Hudson’s Bay Company Fall 2011 Olympic Apparel

The Bay, Spring 2011 Lookbook










Hudson’s Bay Co. Spring 2011 Olympic Apparel

 

The Bay, Men’s 2011 Lookbook


Hudson’s Bay Company Signature Fall 2010

Hudson’s Bay Company Fall 2010 Olympic Apparel

H.B.Co. Confectionery Packaging


God Save The Queen: The Next British Invasion

Arcade developed the creative for God Save The Queen: The Next British Invasion, a two-day landmark event hosted by The Hudson’s Bay Company at The Room in celebration of their 1-year anniversary.

As a celebratation of London Fashion, the event invited Top British designers including Olympia Dellal, Giles Deacon, Mark Fast, Erdem Moralioglu, Jonathan Saunders, Mario Schwab, and Nicholas Kirkwood. The event featured an invite-only dinner Gala, a full day’s worth of Spring 2011 trunk shows and a discussion panel with the featured designers.

Arcade’s goal was to capture the essence of the London lifestyle and high fashion for the British Invasion with high-impact branding. Along with developing the overall logo and branding, Arcade designed and produced the invitations, press kits, microsite, limited edition t-shirt and gift bags.

The event was praised by the fashion media and scored rave reviews from Vogue, Flare, Fashion Magazine, Fashion Television, Front Row Mag, V Magazine and Hello Magazine.

God Save the Queen Media Kit

Store Exterior

Store Exterior

Photo Exhibit

God Save the Queen Invite

Event Photos

Media Interview

Media Interview

Hudson’s Bay Company Product Collaborations

For the new launch of the Hudson’s Bay Company Collection, designers were asked to create signature, one of a kind products exclusively for Hudson’s Bay.

Collaborative product was developed, including limited edition Langford canoes, custom paddles by Red Tail and scarves from Virginia Johnson. Head designer and project manager Rita Shulman oversaw all the designs in the collection.

Elk Scarves & Flannel Shirts
Kids Tees & Paddles

Hudson's Bay Canoe

Hudson’s Bay Company Point Blanket Designer Collaborations

For the new launch of the Hudson’s Bay Company Collection, designers were asked to create signature, one of a kind products exclusively for Hudson’s Bay.

Arcade Agency developed the creative concept – we selected 10 of the best designers in the country to create one-of-a-kind Point Blanket Coats.  Designers included Todd Lynn, Erdem, Pink Tartan, Smythe, Jeremy Laing, Comrags, Klaxon Howl, Harricana par Mariouche, Krane, and Lida Biday.

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Vancouver 2010 Olympic Apparel Legacy Book

Arcade was asked to work with Hudson’s Bay Company as part of the design team for the Official Vancouver 2010 Olympic Games uniforms and apparel collection.  Arcade worked on the concept, photoshoot, art direction, and design of the limited edition promotional book for press and VIPs.

Vancouver 2010 Olympic Apparel Legacy Book

Vancouver 2010 Olympic Apparel Legacy Book

Vancouver 2010 Olympic Apparel Legacy Book

Vancouver 2010 Olympic Apparel Legacy Book

Vancouver 2010 Olympic Apparel Legacy Book

Vancouver 2010 Olympic Apparel Legacy Book

Vancouver 2010 Olympic Apparel Legacy Book

Vancouver 2010 Olympic Apparel Legacy Book

Vancouver 2010 Olympic Apparel Legacy Book

Vancouver 2010 Olympic Apparel Legacy Book

Vancouver 2010 Olympic Apparel Legacy Book

Vancouver 2010 Olympic Apparel Legacy Book

Vancouver 2010 Olympic Apparel Legacy Book

Vancouver 2010 Olympic Apparel Legacy Book

Vancouver 2010 Olympic Apparel Legacy Book

Vancouver 2010 Olympic Apparel Legacy Book

Vancouver 2010 Olympic Apparel Legacy Book

Vancouver 2010 Olympic Apparel Video

Concept, creative direction and production

Vancouver 2010 Team Canada Olympic Apparel

Arcade was part the Vancouver 2010 Olympic apparel design team. Collection included the Official Team Canada uniforms worn by athletes. All graphics by Arcade.

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Hudson’s Bay Company – Logo

New logo design for the Hudson’s Bay Company. The new corporate logo was created to reflect the company’s heritage, quality and decision to move away from the HBC acronym. The new logo uses a modernized version of the Company’s original crest, with stripes inspired by the iconic Hudson’s Bay  Point Blanket.