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Monthly Archives: November 2009
Vancouver 2010 Olympic Apparel Legacy Book
2009/11/16 – 10:50 am
Arcade was asked to work with Hudson’s Bay Company as part of the design team for the Official Vancouver 2010 Olympic Games uniforms and apparel collection. Arcade worked on the concept, photoshoot, art direction, and design of the limited edition promotional book for press and VIPs.
Vancouver 2010 Olympic Apparel Video
2009/11/15 – 3:09 pm
Concept, creative direction and production
Vancouver 2010 Team Canada Olympic Apparel
2009/11/14 – 3:22 pm
Arcade was part the Vancouver 2010 Olympic apparel design team. Collection included the Official Team Canada uniforms worn by athletes. All graphics by Arcade.
Hudson’s Bay Company – Logo
2009/11/12 – 3:29 pm
New logo design for the Hudson’s Bay Company. The new corporate logo was created to reflect the company’s heritage, quality and decision to move away from the HBC acronym. The new logo uses a modernized version of the Company’s original crest, with stripes inspired by the iconic Hudson’s Bay  Point Blanket.
Delux Restaurant Website
2009/11/09 – 3:13 pm
Website design for Delux, one of Toronto’s best new restaurants. Creative direction, web design and production. See the full site here: www.deluxrestaurant.ca
Delux – Interior Design
2009/11/09 – 3:07 pm
Interior and exterior design for one of the best new restaurants in Toronto. Details include a mix of industrial furniture, hand-painted signs and vintage lighting fixtures. Back To Top
Vancouver 2010 Team Uniforms Launch Coverage
2009/11/09 – 3:00 pm
Nationwide coverage of the Team Canada uniforms for the 2010 Vancouver Olympic Games. Back To Top
Nike Sportswear Winter 08 Campaign
2009/11/08 – 9:53 am
Seasonal concept for Nike Sportswear to reinforce Nike’s position as the top sportswear choice for winter. Campaign included a launch event, environment design, a photoshoot of Canadian athletes, print ads, and in-store signage.
Nike – Sportswear 8/8/08
2009/11/07 – 10:10 am
Arcade unveiled a teaser and launch campaign on 8/8/08 to introduce Nike Sportswear to Canada. We worked with artist ALIST to develop a signature concept to celebrate the launch of the brand and to highlight Nike’s Sportswear Icons.
Nike Toronto Sport Culture Room
2009/11/06 – 2:58 pm
Seasonal environmental design and installations for Nike Toronto’s Sport Culture Room. The room brings the sport culture stories to life and helped connect consumers through an innovative store experience. Back To Top
Hudson's Bay Company Designer Collaborations in Fashion Magazine
2009/11/06 – 2:41 pm
Coverage of the HBC Designer collaborations in Fashion Magazine, with Noot Seear on the cover wearing a one-of-a-kind coat by Erdem. Back To Top
Nike – Dunk Wars
2009/11/05 – 9:29 am
Arcade unveiled an irreverent concept to help Nike celebrate the Dunk’s 25th anniversary. Dunk Wars connected consumers through a website, viral videos, the Sneakerpimps tour, and reinforced Nike’s position as the industry leader for sneaker culture. The website consisted of battles between the most iconic Dunks and the users were encouraged to vote for their […]
Nike Air Force 1 25th Anniversary
2009/11/04 – 7:16 am
Developed complete consumer experience to celebrate the 25th anniversary for Nike’s Air Force 1. The event and installations captured the attitude and culture behind the iconic shoe and reinforced its position as the top sneaker choice in the urban market. Back To Top