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Toronto, Ontario
Creative Branding, Design and Experiences.
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Monthly Archives: November 2009

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Vancouver 2010 Olympic Apparel Legacy Book

Arcade was asked to work with Hudson’s Bay Company as part of the design team for the Official Vancouver 2010 Olympic Games uniforms and apparel collection.  Arcade worked on the concept, photoshoot, art direction, and design of the limited edition promotional book for press and VIPs.

Vancouver 2010 Olympic Apparel Video

Concept, creative direction and production

Vancouver 2010 Team Canada Olympic Apparel

Arcade was part the Vancouver 2010 Olympic apparel design team. Collection included the Official Team Canada uniforms worn by athletes. All graphics by Arcade.

Hudson’s Bay Company – Logo

New logo design for the Hudson’s Bay Company. The new corporate logo was created to reflect the company’s heritage, quality and decision to move away from the HBC acronym. The new logo uses a modernized version of the Company’s original crest, with stripes inspired by the iconic Hudson’s Bay  Point Blanket.

Delux Restaurant Website

Website design for Delux, one of Toronto’s best new restaurants. Creative direction, web design and production. See the full site here:

Delux – Interior Design

Interior and exterior design for one of the best new restaurants in Toronto. Details include a mix of industrial furniture, hand-painted signs and vintage lighting fixtures. Back To Top

Vancouver 2010 Team Uniforms Launch Coverage

Nationwide coverage of the Team Canada uniforms for the 2010 Vancouver Olympic Games. Back To Top

Nike Sportswear Winter 08 Campaign

Seasonal concept for Nike Sportswear to reinforce Nike’s position as the top sportswear choice for winter.  Campaign included a launch event, environment design, a photoshoot of Canadian athletes, print ads, and in-store signage.

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Nike – Sportswear 8/8/08

Arcade unveiled a teaser and launch campaign on 8/8/08 to introduce Nike Sportswear to Canada.  We worked with artist ALIST to develop a signature concept to celebrate the launch of the brand and to highlight Nike’s Sportswear Icons.

Nike Toronto Sport Culture Room

Seasonal environmental design and installations for Nike Toronto’s Sport Culture Room.  The room brings the sport culture stories to life and helped connect consumers through an innovative store experience. Back To Top

Hudson's Bay Company Designer Collaborations in Fashion Magazine

Coverage of the HBC Designer collaborations in Fashion Magazine, with Noot Seear on the cover wearing a one-of-a-kind coat by Erdem. Back To Top

Nike – Dunk Wars

Arcade unveiled an irreverent concept to help Nike celebrate the Dunk’s 25th anniversary.  Dunk Wars connected consumers through a website, viral videos, the Sneakerpimps tour, and reinforced Nike’s position as the industry leader for sneaker culture.  The website consisted of battles between the most iconic Dunks and the users were encouraged to vote for their […]

Nike Air Force 1 25th Anniversary

Developed complete consumer experience to celebrate the 25th anniversary for Nike’s Air Force 1.  The event and installations captured the attitude and culture behind the iconic shoe and reinforced its position as the top sneaker choice in the urban market. Back To Top