Oh Henry! wanted to reconnect with young consumers through music and culture. To do this, Arcade created an on site activation at the Virgin Music Festival that included an Oh Henry! Garage with rock n roll karaoke. The result energized the brand and was the top draw at the festival in Calgary and Toronto.
![OH_HENRY__1 OH_HENRY__1](https://arcadeagency.com/portfolio/wp-content/uploads/2009/10/OH_HENRY__1.jpg)