Arcade unveiled an irreverent concept to help Nike celebrate the Dunk’s 25th anniversary. Dunk Wars connected consumers through a website, viral videos, the Sneakerpimps tour, and reinforced Nike’s position as the industry leader for sneaker culture. The website consisted of battles between the most iconic Dunks and the users were encouraged to vote for their favourite. Winners were announced weekly.
Developed complete consumer experience to celebrate the 25th anniversary for Nike’s Air Force 1. The event and installations captured the attitude and culture behind the iconic shoe and reinforced its position as the top sneaker choice in the urban market.
Seasonal concept to strengthen Nike’s position as a leader in winter gear. Campaign included print ads, in store displays, PR seeding and an event at L’Oreal Fashion Week.
Seasonal photoshoot creative helped Bluenotes connect with consumers through creative storytelling.
Arcade rebranded Canada Goose, one of the world’s leading outerwear companies. We successfully positioned the brand as a luxury product and connected consumers with a premium brand experience.
Developed creative concept “Quartier Montreal” to celebrate Nike’s connection to the sport culture consumers in Montreal through a VIP party, video installation, and postcard giveaways.
Arcade unveiled a full consumer experience to celebrate the Canadian premiere of Nike SB’s first skate film, “Nothing But The Truth”. The experience included a movie premiere, in-store installations, and product giveaways. The experience solidified Nike SB’s position as the most innovative skate brand in the market.
United Front is one of North America’s leading streetwear crews. Arcade was asked to create websites and distinguish each of their brands: Goodfoot, Ransom, and Nomad. The result was three very distinct web experiences that reflected the look and feel of each store.
Oh Henry! wanted to reconnect with young consumers through music and culture. To do this, Arcade created an on site activation at the Virgin Music Festival that included an Oh Henry! Garage with rock n roll karaoke. The result energized the brand and was the top draw at the festival in Calgary and Toronto.
Seasonal graphics for Too Black Guys, one of the leading streetwear brands in North America. Thought provoking graphics reinforce TBG’s mission to educate and entertain.
Arcade unveiled a new creative direction to reintroduce Big Star Jeans to the Canadian market. Arcade was responsible for the seasonal creative advertising and POP. Arcade also developed an online presence for the brand in order to reach a new broader consumer.
