Arcade developed the creative for Sweet Potato Chronicles, including visual identity, logo and website design. Former Fashion Magazine editor in chief Ceri Marsh and beauty director Laura Keogh are the co-founders behind the family food blog. The creative was inspired by their passion for food, love for their families and the imperfection that come with kids. The goal was to be personable, aspirational and approachable to all families.

See the full blog here.